Sales Coaching & Consultancy to Drive Sustainable Growth
We help sales teams, founders, and leaders boost performance, build confidence, and close more deals—without burnout.
Bespoke 1:1 and team coaching
Sales consultancy for scaleups and SMEs
Mindset, messaging & sales process optimisation
Transform How You Sell—And How You Lead
Guided Growth is a modern sales coaching and consultancy practice. We work with high-performing individuals and scaling businesses to unlock confidence, clarity, and consistency in their sales approach.
Whether you’re a founder juggling growth, a sales leader looking to upskill your team, or a rep aiming to level up—we coach and consult with a balance of strategy and psychology to deliver long-term results.
Ross Nicholls, Founder & Coach
Why Guided Growth
Guided Growth is led by a hands on sales leader with more than ten years of experience building and scaling high performing teams. At PropTech startup Goodlord, I helped take the company from launch to over 3,000 customers, supporting seven funding rounds and raising $67 million.
I’ve worked with and applied a wide range of proven sales methodologies including The Challenger Sale, Sandler, MEDDIC, SPIN, SNAP, GAP Selling and the ValueSelling Framework - and know how to turn theory into consistent results.
I started Guided Growth after seeing too many coaching firms offer surface level advice with little connection to what’s really happening in the funnel, on calls or behind objections.
Here, support is practical, integrated and built around real impact. We work closely with founders, sales leaders and teams to sharpen messaging, improve process and shape commercial strategy - all with clear structure, progress and accountability.
Tom Gross, Former Head Of Sales At Goodlord
“Ross had a transformative impact on our team. We doubled our deal volume and now convert over 40% of leads. If you're looking to build a high performing, confident sales team that consistently delivers, speak to Guided Growth.”
Our Services
Sales coaching is just the start.
From messaging to strategy, you'll get structured, hands on support, delivered flexibly through a credit based system built to fit your needs. It all starts with a free consultation to understand what’s working, what’s not, and how Guided Growth can help.
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Personalised coaching for founders and sales leaders who want to sharpen their strategy, boost confidence, and lead with clarity. We help you navigate growth, manage pressure, and build a stronger sales mindset—so you can close more deals and lead with impact.
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Great sales starts with the right mindset and messaging. We help you craft messaging that feels authentic, ditch imposter syndrome, and build the confidence to sell without second-guessing. Ideal for founders, sellers, and leaders at every stage.
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Empower your sales team with practical coaching and enablement tailored to your business goals. We improve skills, mindset, and accountability to create confident, high-performing teams who close consistently—without relying on scripts or outdated tactics.
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We review and refine your entire sales strategy—from lead generation through to close. Whether you’re struggling with conversion, pipeline gaps, or scaling challenges, we help optimise your funnel for sustainable growth and better win rates.
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Our consulting is built for startups and SMEs looking to scale. We work closely with founders and revenue leaders to build structure, sharpen GTM plans, and improve sales performance—turning scattered processes into repeatable, scalable systems.
Ready to Drive Sales the Right Way?
We always start with a free 60-minute consultation. No pressure, no hard sell.
It’s a chance to understand where you are, where you’re heading, and whether Guided Growth is the right fit to help. If it’s not, we’ll still make sure you leave the call with something useful.
Access our calendar below to book a time that suits you — or leave your details and we’ll get in touch.